Meidea

icona meidea

Sustainable Creativity

Our goal

Our philosophy is to conceive beautiful and better products while protecting and preserving nature.

Meidea was founded on creativity in 2004 as a design and research company for the fashion and design fields.

Our team’s multi-discipline experience, variety of talents, and vision blend to develop high quality concepts and products that combine beauty, an innovative lifestyle and a concrete respect for the environment. We are pioneers in new solutions and operating methods to define the design codes of the future.

Our paths are based on traceable and transparent practices to reduce the human impact on the planet and promote the principles of a circular economy. 

Following this philosophy and values, we support our customers in all phases of the design with tailor-made projects from conception to production. 
Passion, empathy and ethics are the values that guide us in our daily activities.

We are pioneers

Our philosophy pushes us to innovate in the spirit of continuous experimentation and intelligent curiosity.

We generate futuristic projects by exclusively creating original content, images and materials.

We increase awareness, improving the aesthetics and critical sense of the clients’ team.

We make people part of the projects we work on, actively involving them and making them think.

We help regain enthusiasm and aspiration, instilling a passion for work in the team.

2023

Zéeero: training, networks and workshops dedicated to circular fashion with rén collective.

2022

"The Circle Book 3": ten partners and 4 designers collaborate to rethink the circular design and creation

2021

"The Circle Book 2" and "Culture.in": the circular collection in collaboration with ten partners

2021

Human/People Sustainability: "25 Years of Daily Commitment" book and storytelling for CBL

2020

Circularity and Collaboration: "The Circle Book" with Lenzing and Officina+39

2019

Wellness and Activewear: INFIKNITY project for Arvind Ltd.

2013-2016

Sustainable Knit: Jeanologia - ECOKNIT, INDIGOKNIT, INTELLIGENTKNIT, WKNIT

2011-2013

Sustainable Labeling: OLIMPIAS sustainable materials in label collections

2010-2011

Lifestyle and Athleisure: Denim by PV - Blue Garden, Blue Refuge, Blue Fitness

2006-2011

Recycle: RE-SET project of pre-consumer recycle for Bossa Denim

2002-2008

Innovation in laundry and dyeing processes: Olimpias project, research and application of new technologies

2000

Sustainable yarn and fabrics: Piobesi research and innovation project