Meidea

We are ideas,
creatives with a vision of the future to drive the change towards circular fashion. 

Forecasters with a long experience in sustainable innovation for pioneering fashion projects. 

Our creative studio provides customers with a complete and customized consultancy service for the fashion world by guiding mills, textile industries and fashion brands in the development of sustainable practices. 

We offer a wide-ranging service with concrete solutions related to innovation, materials and technological developments for a better and responsible future. 

Explore our services: 

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FUTURE TRENDS

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Denim trends research: Mood board made for CALIK DENIM, Turkey.

We gather and decode market influences to translate them into concrete projects. Our work starts from the daily investigation of art, catwalks, social changes and emerging phenomena. 

Our research is supported by an extensive multidisciplinary library, an original photographic archive and a selection of over 4,000 iconic garments and accessories.  

TEXTILE INNOVATION

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Jersey collection trials made by following Meidea inputs. CLIENT: Arkum, Turkey.

We begin by conducting thorough technical investigations to provide substantial knowledge for the development of your products. Our team then creates style and design concepts to push your textile production towards innovation, following the trend influences in the fashion market. The service can be completed through storytelling and naming strategies that are aligned with your corporate targets. 

Throughout our creative processes, we prioritize respect for resources and materials, following the principles of a circular economy. We believe in ethical practices and hold ourselves to a high standard in all aspects of our work. 

MENTORSHIP

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Meidea Team with Arkum technicians, Turkey.

We offer an educational service for company teams on methods of research, design and production. 

From the trend setting to the final output, by taking trips to shops, laundries and places of interest we provide an “on work” experience in our studio or in your company, in order to increase your sensibility and knowledge.

CORPORATE IMAGE

Infiknity catalogue and logo - Arvind indigo knitwear
INFIKNITY The Blue Equilibrium. Study of image, naming, motto, logo, concept, collection and accessories for ARVIND, India.

We approach brand identity projects by starting from the roots: origins, evolution, goals and objectives. The corporate identity is expressed through coordinated  graphics, photographic narration and right keywords to be used in communication. We pay close attention to the thoughts, perceptions, ideas, and images consistent with the client’s DNA. 

FASHION DESIGN

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INFIKNITY: Indigo Knit collection designed for Arvind, India.

We develop products, style and design concepts, fashion sketches. We execute storytelling and naming, mood boards and color cards. 

Furthermore, we experiment with fabrics, dyeing, and washing techniques. 

We maintain ourselves linked to the main concept of the collection by co-working as creative direction with clients and partners, from production till the final product. 

LECTURES AND EDUCATION

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Lucia Rosin for IUAV fashion department - Venice.

We create ad hoc lessons and workshops for universities, public schools and professional institutes. 

We host workshops in schools or in our Atelier to meet students and let them experience the Meidea working method first-hand, proposing the conceptual study that forms the moodboard of a collection, the analysis of the catwalk for the development of trends and the research of fabrics and accessories to be  applied on the final product. 

We share our knowledge on ethical business with students, to empower professional culture and skills in sustainable design. 

CONFERENCES

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THE CIRCLE BOOK 3: Meidea at BLUEZONE Munich Fabric Start 2022.

We share our experience to promote a Culture of Change in the fashion industry. We participate as speakers at workshops and conferences, sharing ethical and respectful production practices for the future. We believe that transferring knowledge to new generations and inspiring professionals creates a cultural commitment and encourages a new sustainable lifestyle.