Meidea

We are ideas, passion, and extensive experience in sustainable innovation.

Our creative studio provides customers with complete and effective tailored service in the development of image, product, booth, innovation and industrial process:

BRAND IDENTITY

We approach brand identity projects starting from the roots: origins, evolution, goals and objectives. The result is a curated corporate personality expressed through coordinated graphics: visual identity, logos, iconography and color codes, photographic narration and keywords to be used in communication. Listening is one of our main skills. We pay close attention to the thoughts, perceptions, ideas, and images consistent with the client’s DNA. These threads intertwine into a single path to communicate the client’s unique personality.

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COMMUNICATION & DESIGN

The services we provide are ADV Design, customized advertising campaigns, presentation methods, accessories, interior furnishings and exhibition stands. We create videos, web design, photo shoots and professional editing. Our team collaborates with local producers in our supply chain to create innovative and functional products. We promote innovation at the core of every project, navigating the multiple aspects of the visual world: design, graphics, photography and digital technology.

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FASHION & TEXTILE INNOVATION

We gather and interpret market influences to translate them into concrete projects. Our work starts from the daily investigation of art, catwalks, social changes and emerging phenomena. Our research is supported by an extensive multidisciplinary library, an original photographic archive and a selection of over 4,000 iconic garments and accessoriesWe develop products, style and design concepts, execute storytelling and naming, and create mood boards and color storiesAdditionally, we experiment with fabrics, dyeing, and washing techniques. Respect for resources and materials traces our creative and innovative processes according to the principles of a circular economy. We place a high value on ethical practices.

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CONFERENCES & MENTORSHIP

We share our experience to promote a Culture of Change. We participate as speakers at workshops and conferences. B2B tutorship is our main activity. We offer corporate training programs, on-site workshops, seminars on trends and product innovation. Our approach to business education is based on a holistic view and ethical practices. In this way, we promote a more sustainable lifestyle as a professional, moral and cultural commitment.

Trend seminar for Denim Première Vision