Meidea

Concept, stand, visuals and advertising design for sustainable recycled denim concept “RE.SET”.

Bossa collection F/W2012-13 at Denim Première Vision, Paris May 2011.

Our consultancy services for Bossa

  • Trends analysis and mood boards
  • Outfits design: indigo knitwear
  • Accessories research
  • RE.SET logo and concept
  • Brand guidelines and coordinated graphic
  • Keywords, naming and their use in communication
  • Booth design
  • Advertising graphic design
Recycled Denim: ReSet Concept and logo curated by Meidea for Bossa

Re.set is the intelligent design of a sustainable fabric collection for the environmentally conscious, created by using eco processes, eco fibers, recycled and organic cotton. For those who want to respect the planet and enjoy living without compromising future generations, sustainability is the new lens to look through at all directions. Let’s set the new standards, let’s reset the whole system…

The booth design

RE.SET Bossa’s stand at Denim Première Vision 2011.

The final result of the project presented during the fair for the Fall Winter 2012-13 collection.