Meidea

Instagram filter TCB3

Play with the Outfit TCB3 filter and find out which outfit you are among the four styles of The Circle Book 3 created by: Lucia Chain, Anatt Finkler and Vanessa Troice, Rén Collective, Meidea Team.


The Land

For this collaboration I was inspired by the organic and the tenderness. For me, “home” is land and flowers. I was inspired by the flowers that my father grows where I was born, in coexistence with the flowers of the Piedmontese territory, where I live.

My constant inspiration is the earth, landscapes, nature. It intervenes in my work, in my daily routine.
My father grew our food and flowers in Argentina, which always inspired me to create from nature since I was a child. Our food and raw materials come from the earth.
The state of the earth conditions us. We must urgently be aware.

When I see flowers I feel at home.

Lucia Chain

The Layered Style

The outfit created by Rén collective for the third edition of The Circle Book connects to the concept of layers. Drawing inspiration from the Victorian Era’s fashion, the distinctive layers from that period become the main protagonists of this project.

The idea is to give all dress components the visibility they deserve. The focus is on those hidden layers that created shapes, volumes, and secretly contribute to forging the personali-ty of the garment we see.

The illusion is that the dress is just one complex piece, instead all its parts can be decon-structed and transformed. Like layers of centuries-old stones, cracks in a brush stroke on an antique painted door. 

Alice Rossi, Maddalena Rapuano and Francesca Mitolo for THE CIRCLE BOOK 3

Utility Flow

utility flow

The look we created is made to pass the test of time, a genderless comfort fluid look, that includes basics redesigned for modernity but ensuring they will stand timeless in fashion. The use of technology is key in our look, as laser not only creates a more eco friendly wash but works as a driver of innovation and creative appearance to the garments. 

As the name states , “Flow”, is meant to explain how this outfit is perfect for indoor use, and the comfort of our own home, but is key as well to endure the hectic lifestyle of outside, as it provides an utility use and look.

Denim is key, innovative washes are explored and optical effects with the use of lasers are played with. 

Anatt Finkler and Vanessa Troice, Global Denim

Free Boundaries

The post-pandemic has made visible and accelerated the change taking place in the way of working and relating to each other. This is concrete and tangible.

Our borders have expanded through rapid connections, both physical and virtual, often blurred and not well defined.

Remote work has made it possible to work in the midst of nature or in distant cities, where it is possible to have a life full of stimuli, saving time for ourselves while traveling and impacting less on the environment.

The outfit that we have chosen for FREE BOUNDARIES reflects the choice of a life as a digital nomad, by stratifying clothing, without seasonality and gender; combining performance with adventure wear.

The Meidea Team

THE CIRCLE BOOK 3: the official launch

You are invited at KINGPINS AMSTERDAM from 19th al 20th of October at SugarCity to discover all the outfits created for THE CIRCLE BOOK 3 project. We can’t wait to meet you.

Listen the interview

Did you miss the latest interviews with the design teams of this third edition?
Listen now DESIGNERS TALK, the podcast dedicated to the 4 designers of The CircleBook 3.