From mood boards to the final collection: introducing our workwear Meidea project “EssentiAble” created for The Lycra Company and Sapphire.
“Born from the synergy between The Lycra Company and SAPPHIRE, the Capsule Collection revolutionizes contemporary workwear. Combining functionality with futuristic design, the capsule collection prioritizes performance and durability. Advanced sustainable technology from the LYCRA® fiber, in collaboration with SAPPHIRE’s textile and apparel expertise, creates a high-performance uniform. This adaptable collection offers comfort and protection, setting a new standard for the worker of tomorrow.”
From runway and trend analysis, to the creation of mood boards tied to the world of work uniforms that intertwine with trendy workwear, to the design of each piece. The result is a collection that meets the emerging consumer demands for performance and professional versatility combined with contemporary aesthetics.
The innovative vision behind The Lycra Company X Sapphire concept draws inspiration from the latest runway trends. By flawlessly combining timeless workwear and professional uniforms with leisurewear, a revitalized aesthetic is achieved that resonates with modern sensibilities. The silhouettes boast a fusion of comfort and durability, articulated through the use of two-tone fabrics that create a playful contrast. Furthermore, the incorporation of sewing threads, technical elements and color accents, creates a collaborative triad of products. These narratives meet the ever-evolving demands of the market and consumers, ensuring a dynamic and versatile offering.
Our Lycra Company X Sapphire Consulting Service
- Creation of the EssantiAble concept and naming
- Workwear trends and mood boards
- Outfit design
- Accessory research and combinations
- Press release and keywords and their use in communication
- Photo shooting and coordinated graphics
THE CONCEPT: EssentiAble – Performative Comfortness
The Capsule Collection presents an avant-garde concept designed to meet the growing demand for versatile garments suitable for the modern workers who demands functionality and durability with safety stylish appeal.
Embracing an ethos of sustainability and essential lifestyle, the collection focuses on well thought out high quality garments with understated, essential and multifunctional design. Employing state-of-the-art LYCRA® Fiber technology with traceable and sustainable origins, the collection gives rise to enduring classics characterized by an aesthetic made of soft layered silhouettes and relaxed proportions, alluding to the timeless aesthetics of workwear with inbuilt comfort. The color palette, spanning warm camel hues, deep browns, neutral grays, and serene wintry whites with a hint of russet, mirrors the brand’s commitment to tranquillity and protection. The collection’s adaptable functionality bestows a soothing and comfortable shield upon the wearer, encapsulating a vision of a more sustainable and interconnected future.
“This collection redefines contemporary workwear, setting a new benchmark through the perfect fusion of functionality and cutting-edge design. In a working world where professionals demand versatile garments that adapt to their multiple needs, the Capsule Collection ‘EssentiAble’ emerges as a visionary concept. Performance and durability take center stage, offering well-made garments that meet the diverse needs of the future workforce.”
“What truly sets this collection apart is its exceptional adaptability. It provides the wearer with a comforting and protective shield, allowing them to experience confidence in their professional roles. EssentiAble not only embodies the commitment to the environment, but also establishes itself as a guideline for the modern workforce.”
Outfit design: drawing and technical sheets of workwear concepts
Team Meidea has created complete outfit designs and detailed technical sheets, with information on tailoring and sewing, accessories and colour combinations. The design is based on classic workwear reinterpreted with contemporary trendy aesthetics that are directed towards multiple market sectors, such as outdoor, urban, formal. By harmoniously combining professional uniforms with leisure, a revitalised aesthetic is achieved that resonates with modern sensibilities.
Photo shoot and marketing collaterals
The Meidea Team has created the photographs suitable for the campaign communication. Through the use of macro photography, for the detail of the fabrics positioned in a circular way, and the use of colored flashes for the complete outfit, the concept of “Performative Comfortness” is emphasized: essential images that evoke the performance and textile technology inherent in the project.
