BlueFitness, after BlueRefuge and BlueGarden, has been the third cooperation betweeen our studio, the denim manifacturer Bossa and Itaclab, specialized in washing techniques, at PV Denim in Paris.

This relax&eco-friendly area recreated an old style gym, with anatomical tables and exercises schemes.

Here everything has been made with organic fabric and innovative laser techniques.

Following the motto “mens sana in corpore sank”, an area where ecology is not just a thought but a life style.

BlueFitness: The stand at Denim Première Vision