Consultancy for Fashion and Luxury Brands
Creative evolution and responsible production
We support fashion brands, emerging designers, and luxury maisons in developing distinctive, authentic collections that stay true to brand values.
Our consultancy blends design, research, storytelling, and material experimentation to translate creative visions into tangible, memorable garments.
With over 20 years of experience in the sector, we work alongside creative teams to create capsule collections, main lines, and special projects, always with a strong focus on sustainability, innovation, and visual storytelling.
Our key expertise
- Research and development of concept design
- Trend forecasting and seasonal moodboards
- Design of sustainable capsule collections
- Washes, finishes, and accessories design
- 360° product consultancy, from fiber to store
How we work
A tailor-made method: from idea to collection
In a context where creative evolution meets responsible production, we guide fashion and luxury brands in creating collections that unite creative vision, technical innovation, and authentic sustainability.
We don’t offer trends, we provide objectives. We don’t deliver styles, we craft identities.
Our approach is fluid yet structured, supporting every stage of the collection:
Concept & Art Direction
We shape the visual and conceptual identity of the collection: moodboards, naming, storytelling, color palettes, and emotional narratives that connect products with the market. Every idea stems from in-depth trend research, then adapts to the DNA of the brand.
Experimentation & Prototyping
We support brands in experimenting with dyes, treatments, embroidery, mixed techniques, and sustainable washes to create iconic garments. Each prototype is crafted to convey consistency and strong visual impact.
Strategic Support
We also assist brands in narrating their collections to buyers, media, and end clients, through visual tools and storytelling. Our consultancy is designed to be continuous, accompanying brands over time.
Design & Material Research
We develop style proposals, silhouettes, and textile concepts that reflect the brand identity. We collaborate in selecting innovative fabrics, color combinations, accessories, special washes, and unique details.
Aligning Production & Creativity
We work closely with pattern makers, manufacturers, laundries, and artisans, ensuring the creative concept remains intact throughout technical phases. We balance aesthetic vision, production feasibility, and sustainability.
Collections that speak to the future
We have collaborated with international brands such as LEVI’S, MCM, OVS, LYCRA, LENZING, BENETTON, bringing innovation and character to every project.
From tailored projects to activewear, from sustainable fashion to luxury denim, each collaboration has enhanced brand uniqueness through style, narrative coherence, and responsible experimentation.
Thanks to a cross-disciplinary approach that blends style, technique, and sustainability, the Meidea team brings its production know-how to serve creativity, ensuring consistency between brand identity and final product.
Our strengths:
- We develop products and collections with a clear identity and strong aesthetic direction
- We are an agile team with international experience
- We turn abstract visions into tangible, innovative, and sustainable garments
- We constantly preserve concepts throughout the production chain
