Creative consultancy in innovative treatments for industrial laundries, brands and denim fabric mills

We transform trends into low-impact garment treatments.

We guide laundries, brands, and denim fabric mills through an evolutionary, creative and experimental journey. We offer specialized consultancy to interpret trends and translate them into impactful, sustainable, and cutting-edge treatments, aligned with seasonal trends and the expectations of both brands and end consumers. Our approach combines hands-on expertise, experimenting with fabrics, dyes and treatments, and direct training for company teams.

Main services

Creative research on washes, finishes, and innovative garment treatments
Collection development for brands and denim fabric mills, in synergy with partner laundries
Corporate tutoring and internal training for product development, dye house, and laundry teams
Moodboards and color palettes aligned with market demands and fashion designers’ directions
Trend consultancy on dyeing processes (denim, indigo, natural and sustainable pigments)
Co-branding and communication activities for sustainable projects
Marketing office support with keywords, concepts, and storytelling

Know-how

With over 20 years of experience in the textile sector, we have advanced knowledge of industrial washing, especially in the denim field and sustainable treatments.
Our strength lies in merging traditional dyeing with technological innovation, experimenting with new materials and processes.
We also rely on a proprietary archive of over 4,000 garments preserved in our Atelier (vintage, experimental, prototypes, and fashion archive), cult objects, color swatches, and photography, offering tangible inspiration and creative vision to projects.

Archivio capi Meidea: denim, capi iconici e storici, prototipi e sperimentazioni industriali.

vintage-trend-dusty-western-ss25-meidea-vintage-archive-blog

Salotto Pop: allestimento capi vintage dell'archivio storico Meidea

How we work

We believe in long-term collaboration, based on an experiential and practical approach. We provide tutoring and guidance to laundries, including on-site sessions, trend analysis, and R&D support at every stage of development for: dyes, washes, and treatments aimed at conscious, low-impact production.
We actively involve creative, technical, and commercial departments to ensure consistency, innovation, and sustainability in treatments—offering a wide spectrum of eco-solutions for future clients.

Browse the portfolio

Sustainability

Sustainability is the foundation of our design process.
We co-develop ethical, low-impact solutions with our clients at every stage: from the choice of chemicals to the communication of the final project, through continuous, long-term support for technicians and internal teams.

We offer:

Design and sustainable experimentation for eco-projects
Selection and sourcing of sustainable materials/innovations
Concept development for low-impact dyeing technologies and treatments, naming and storytelling
Marketing team support for trade fair promotion

Contact us

Are you an industrial laundry, a brand, or a denim producer looking to take your know-how to the next level?
Our team can support you in the technical and stylistic development of sustainable dyes and washes.

Request a personalized consultancy

Culture.in: la collezione circolare presentata a Munich Fabric Start

Ecological Knits: collezione knitwear design curata da Meidea per Jeanologia

WoolUp brochure: lavaggio lana senza acqua e cloro

Innovazione nei processi di lavanderia e tintura per Olimpias dal 2002 al 2008

Flyer Colors Fusion. Studio e progettazione del materiale informativo.

Filati e tessuti sostenibili progettati da Meidea per Piobesi Olimpias

T-shirt realizzata tessuti filati sostenibili progettati da Meidea per Piobesi Olimpias

References

Working with MEIDEA has been a concrete contribution for the Circular Economy. We Act Together sharing ideas and visions. The future will be less fashion shows, less luxury and waste, and more attention to sustainability and creativity. And MEIDEA inspired us through our collaboration.

Andrea Venier Officina+39

In MEIDEA we discover the magic of creativity and science, emotion and trust, passion & product understanding. It is a real pleasure to have Lucia and Diego inspiring us and joining our transformation journey.

Enrique Silla Jeanologia, CEO